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Taylors, Martins, Composite Acoustic, and an Alvarez. |
#17
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I wonder how well the Taylor Marketeers play guitar...
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#18
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It's easy to see why this is a bit offensive. I'm sure the new voicing delivers at least some of the things claimed (the better projection/volume/sustain on notes played high up the neck come through in the videos), but I'm also certain that it won't be for everyone just because tone/timbre in general is so subjective and what you want for one performance situation could be different than another. It is not and never will be one guitar voice that makes everyone happy. Any guitarist who's been playing for a few years knows this and Taylor seems to be saying "we have THE answer to a problem you've always had" and it seems disingenuous. Bob Taylor's biography reveals a lot. Under Bob and Kurt's leadership creative advertising has been used but they've also been transparent in letting the world know that their product is largely machine built. The transitioning with V-Bracing advertising follows this trend they started after announcing Andy Powers as Bob's successor. The image projected is a master craftsman working in his shop building a guitar just for you. That's what the advertisement wants the viewer to think. Quote:
Going back to the early days of Taylor, Bob Taylor outlines in his bio the importance creative marketing has had. So even Bob Taylor is saying in an indirect way that it's the brand building through advertising and marketing that is as much responsible as the product itself for their success. That clever advertising and not the quality is what separates them from companies like Larrivee and Breedlove who have also been successful but not nearly as successful as Taylor. As far as bringing a unique guitar to market at a reasonable price, I'm much more impressed with Breedlove's guitars than Taylor's and I believe if Breedlove had better marketing and advertising that they would be bigger than Taylor, but the product's quality only doesn't sell the product. I think Taylor's advertising message of "we build a better guitar" has always been different than Gibson's and Martin's. The traditional builder's guitars sell on legacy and that legacy includes specific iconic models but also in brand reputation. In order to bring a product to market that could break through those deep roots other companies have, Taylor had come out swinging with bold (over hyped) claims from the beginning. So while some are thinking "I can't believe they are going this far with advertising" part of me is thinking "It's just Taylor being Taylor, maybe you haven't realized how much their clever advertising lured you in years ago".
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Wayne J-45 song of the day archive https://www.youtube.com/playlist?lis..._Zmxz51NAwG1UJ My music https://soundcloud.com/waynedeats76 https://www.facebook.com/waynedeatsmusic My guitars Gibson, Martin, Blueridge, Alvarez, Takamine Last edited by Rmz76; 01-26-2018 at 10:29 AM. |
#19
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Marketing aside, I got to play the new guitars yesterday and it sounds like they might have something to brag about, regardless how Andy came up with it. I am very much looking forward to playing the new models alongside previous version in our store in the next few weeks.
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#21
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"Lift your head and smile at trouble. You'll find happiness someday." |
#22
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Martin D-15 Mahogany Recording King RAJ-122 Sitka/Mahogany Gibson L-00 Sitka/Walnut Taylor GA8 Sitka/EIR Reverend '21 Charger 290 Gibson '03 Les Paul Studio Swamp Ash Fender '94 American Std Strat Squier Classic Vibe Baritone Telecaster Many are gone but not forgotten...some are just forgotten |
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Yeah, that marketing clip was a little over the top. But I like the guitar and was impressed with the great intonation and sweetness high on the neck of the guitar demonstrated well by Zac Brown. I'm dubious, however, that Taylor has created something above and beyond other great guitars when it comes to sustain and power.
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#24
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LOL!!! I JUST SPIT A MOUTHFUL OF COFFEE ALL OVER MY COMPUTER.
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Goditi la vita! Collings ~ Taylor ~ Martin |
#25
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Me too lol
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Yamaha FG365s (1978) Martin 000-28 Taylor 814ce Taylor 458e Taylor GS Mini-e Koa Washburn Timeless Series Celtic Mandolin Boss DR-01S Rhythm Partner Boss RC-30 Loop Station Fishman Loudbox Mini Shubb capos Bunch of boutique picks (cheap GAS cure) |
#26
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It also looks similar to the V-style Kasha bracing used in Gibson Mark acoustics.
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Faith Mars FRMG Faith Neptune FKN Epiphone Masterbilt Texan |
#27
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I'm pretty sure Taylor tested this design and proved it before marketing.
It's not a drawing from a 1st grader. It's from one of their guitar designers with years of experience. Taylor won't invest time and $$$$ on a design that's inferior to existing one. Why is it fake? Why does Taylor, already highly reputed guitar company, need to convince customers? Once buyers play it, they'll know whether it's good or not. They are not trying to market a pumpkin as a guitar. Innovation leads to new things and initially it gets comments like this from those who haven't even played it and who never built a guitar.
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Acoustic-Electric: Yamaha FGX800C, Jim Dandy. Seagull S6. Electric: Schecter C1+, Aria Pro II Fullerton. |
#28
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Of course not. They make great guitars, and the Taylor story is a great story by itself. They don't need to invent fake fantasy stories and use pseudo scientific arguments. They should use Marketing to make their customers aware of the genuine value their brand has.
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#29
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I can’t blame Taylor for trying to come up with something they think is new and better. Any business should be looking for innovation. They can pile on the marketing fluff all they want. It's their money. Beyond the marketing, the question is if this is simply a solution in search of a problem?
I guess this thread is beating a dead horse to an extent, but isn’t that what forums do in so many cases? I would guess we all have different reasons for logging in to forums. Some do it to express an opinion because they want to be heard, some to be truly helpful by sharing their expertise, some to rant, some to learn, some to kill time, and some to run up their post numbers for some personal gratification it gives them to see that big number next to their moniker. I’m sure there are many more reasons, but it is not uncommon to see several threads with the same theme. We don’t HAVE to read each one, but many do. The reader and responder (me in this post) not only beat the horse, we drag it around the barnyard a bit. |
#30
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Slick, even ad nauseum, marketing is no reason to write anything off, of course. When does marketing ever engage reason, depth, substance? If it seems as though it does, it is only because it is appealing to that part of your emotional makeup that takes comfort in reason, depth, and substance.
What's behind all of this, however, is a very thoughtful and creative builder, with a great set of ears and deep musicianship. I found THIS podcast , put out yesterday, to be an excellent distillation of the deep thought that went into this new design: https://player.fm/series/taylor-guit...-class-bracing I admire the way that this is presented, with the exception of the two interviewers who, tho well-intentioned, serve to interrupt an otherwise substantive chain of thought. As a physician, I constantly struggle with how to explain complex biophysical principles behind patient's problems and the solutions that I propose. Andy Powers does an admirable job here of discussing waveforms, harmonics, constructive and destructive interference, and his attempts to solve the inherent contradictions. As far as the other stuff that's come out -- the soft lighting, the slow mo of chisel on a long finished soundboard...I just turn it off, focus on the steak and not the sizzle, and save my indignance for things that matter |