The Acoustic Guitar Forum

Go Back   The Acoustic Guitar Forum > General Acoustic Guitar and Amplification Discussion > General Acoustic Guitar Discussion

Thread Tools
Old 05-31-2015, 11:09 PM
Doug Michaels Doug Michaels is offline
Registered User
Join Date: Jul 2009
Location: CA
Posts: 364
Default SOLD Help on setting price of high end guitar

On this forum under the For Sale category I have a Breedlove A22. This guitar is none other than awesome and in MINT condition.
My sincere question is much should I be asking for this beauty. I want to be realistic given the market. I have it for sale on Reverb and here but there is very little interest. Why?
I appreciate any honest theories, answers, suggestions and what is a good price to be listing it for. BTW its at $3900 and has some very nice photos on the ad.
I am very open to any suggestions. Thanks in advance.


Last edited by Doug Michaels; 06-02-2015 at 12:53 AM.
Reply With Quote
Old 05-31-2015, 11:13 PM
6L6 6L6 is offline
Registered User
Join Date: May 2011
Location: San Francisco, CA
Posts: 4,032

For that kind of money there are a lot of more popular options out there. You're going to need someone really looking for a Breedlove and their numbers are far fewer than those looking for Martins, Collings, & Taylors.

That said, you only need ONE right person to be interested. They'll show up sooner or later, but probably later.
Reply With Quote
Old 05-31-2015, 11:31 PM
Guest 1928
Posts: n/a

I don't have a good feel for a realistic price. I do know that Breedlove's marketing strategy and product lineup have been somewhat erratic, which I believe has made it difficult to build up a strong following in higher price range. Like Bill said, there just aren't that many buyers of $4000 guitars who want a Breedlove. Either you get lucky or wait a long time to sell.
Reply With Quote
Old 05-31-2015, 11:38 PM
yoni yoni is offline
Registered User
Join Date: Apr 2015
Location: Joliet, IL
Posts: 788

I will agree in saying that feels pretty high. From just searching other Breedloves this seems high. If you're willing to sell it you have to be willing to take a loss.
Bonanzinga Clarksdale
Santa Cruz Vintage Jumbo

I feel like a condemned building with a brand new flag pole- Les Paul.
Reply With Quote
Old 06-01-2015, 12:04 AM
tadol tadol is offline
Charter Member
Join Date: Aug 2008
Location: Berkeley, CA
Posts: 3,637

I dont want you (or anyone else) thinking I'm bashing Breedlove, cause I don't mean to, but if you look on Reverb, there are over 400 Breedloves for sale, ranging from only $200 to nearly $5000. With that much range in their offerings, I'd want to be very brand intelligent before spending at the high end of that range on one. The design is unique, and probably not super attractive to more traditional buyers, so that limits buyer appeal. Then, there is the pricing based on current replacement cost - thats a red flag to me that theres a need to create the impression of value based on something more than the actual value of the instrument. Its a very nice koa/sitka guitar - but in the $4000 range, there are quite a few really, really nice options available for used guitars - do you feel that what you are offering has more appeal than those? Its a very unique and special guitar, and may easily be worth your asking price, but it may take a Breedlove afficianado to really appreciate what you are offering. But to the average guitar shopper, that may not look like the best value for their dollar. I would probably only be really interested in it if I were to pick it up in a shop and played it and it just really grabbed me - but otherwise, sorry. I wish I had more insight and could be more helpful, but thats my impression - Have you considered putting it in a shop on consignment that promotes Breedloves and has more customers looking for them? Who is the largest dealer of Breedlove? I'd talk to them - but also keep in mind that selling any guitar in that price range is not terribly easy -
More than a few Santa Cruz’s, a few Sexauers, a Patterson, a Larrivee, a Lynch, a Cumpiano, and a Klepper!!
Reply With Quote
Old 06-01-2015, 12:24 AM
Doug Michaels Doug Michaels is offline
Registered User
Join Date: Jul 2009
Location: CA
Posts: 364

Very helpful stuff so far from all responses. Open to more thoughts. I like the idea of listing in a Breedlove dealers showroom. Just worried about someone putting its first scratch on it.
Reply With Quote
Old 06-01-2015, 01:05 AM
AZLiberty AZLiberty is offline
Registered User
Join Date: Feb 2010
Location: Arizona
Posts: 7,316

I know you are in California, but Acoustic Vibes in Tempe AZ might be the right place to put it on consignment. They have several other Masterclass instruments.

Breedloves are hard to price for a lot of reasons, and a Masterclass instrument is essentially a custom instrument, which makes it much harder.

Not sure what it would cost to order a replacement, but 65% of the replacement cost would be a good starting point. That bearclaw is going to turn off a lot of buyers as well.
Larrivee OM-03RE; O-01
Martin D-35; Guild F-212; Tacoma Roadking
Breedlove American Series C20/SR
Rainsong SFTA-FLE; WS3000; CH-PA
Taylor GA3-12, Guild F-212
Reply With Quote
Old 06-01-2015, 07:18 AM
rolleiguy54 rolleiguy54 is offline
Registered User
Join Date: Sep 2006
Location: appleton,wi.
Posts: 1,997


I sold a beautiful guitar from a well know custom builder. If you ordered it from
the builder it would cost close to 10k.

I listed for a while at 5k and then sold it on consignment. My net was about $3,500.
In the end I should have kept it but you know how these things go. One in one out and I already bought the "in" one.

I don't think you get value out of selling custom guitars unless you find just the right buyer. It's tough. Good luck. I think you may have to come down on your price.

I agree on trying consignment at a Breedlove shop.
Reply With Quote
Old 06-01-2015, 07:32 AM
pszy22 pszy22 is offline
Registered User
Join Date: Jan 2012
Location: Michigan
Posts: 889

One other option, Elderly Music does a fair amount of trade in used instruments. If you go to their site, there is a form you can electronically submit specifying what you are interested in selling. They will tell you three figures - what they will buy it for, what they will give you as trade in, what they will sell it for on consignment.

Whether or not you decide to do business with them, it should give you some sense of what the guitar is worth on the open market.

Good luck
It never moves any faster than it's supposed to go - Taj Mahal
Reply With Quote
Old 06-01-2015, 07:39 AM
Tele1111's Avatar
Tele1111 Tele1111 is offline
Charter Member
Join Date: Aug 2009
Location: The Windy City
Posts: 1,320

Just to be frank, Breedlove instruments are way undervalued on the used market. They have been and it looks like they will continue to be. I saw your ad when you first posted. It's a wonderful guitar, but I knew immediately your asking price was way too high. If you research the "sold" prices you'll see what I mean. It's a hard pill to swallow, especially because they are such wonderful instruments. I played them almost exclusively for quite a few years. I believe you'll have to take about 65% to 70% of your current asking price in order to sell it. It's my opinion, but my experience in buying and selling them over the years has proven this over and over.
Guitars; Esteban -"Tribute to Paula Abdul L.E." Arturo Fuente- Cigar Box"Hand Made" First Act-"Diamond Bling" Main Street- "Flaming Acoustic" Silvertone-"Paul Stanley Dark Star" Daisy Rock- "Purple Daze"
Reply With Quote
Old 06-01-2015, 07:40 AM
Bad Poppa Bad Poppa is offline
Registered User
Join Date: Nov 2012
Posts: 347

Hey Doug. It is a gorgeous guitar, and I'm sure worth every penny. I've owned a couple of Breedlove's over the years, and their model number system makes it VERY difficult to know what level certain guitars are. I had a "Pro-Series" that was made 60% in the USA and 40% in Korea. I then had an "American Pro-series" later, that was 100% USA. I know your instrument is a totally different class, but I'm not sure how many people (not familiar with Breedlove) will know these differences.
That being said, I think the idea of going with a high-end consignment shop would be the way to go.
1971 Gibson SJN
2015 Martin 000RS1
2016 Yamaha FG830
1994 G&L Legacy USA
1994 Martin D16H93
1998 Martin SPDC-16R
2010 Takamine EF340SCE
Reply With Quote
Old 06-01-2015, 08:20 AM
SFCRetired's Avatar
SFCRetired SFCRetired is offline
Charter Member
Join Date: Mar 2015
Location: Mid Missouri
Posts: 4,215

It's always going to take longer to sell a higher end guitar and as someone else mentioned, Breedlove is not a household name so a lot of people will pass by it. Like me, I have no experience with a Breedlove.

You just have to wait for the right buyer to come along and it may take a while.
Martin D-18
Gibson J45
Reply With Quote
Old 06-01-2015, 08:23 AM
amyFB amyFB is offline
Charter Member
Join Date: Jul 2014
Location: Lehigh Valley, Eastern PA
Posts: 4,603

I have a custom revival series Breedlove for sale and have the same lack of interest. It was one of ten models produced to launch the Revival series. So it has that 'limited edition' attribute going for it; but that's more appealing to a collector than a player. (i think)

Another poster commented that Breedlove's offerings have been 'erratic' and I'm inclined to agree that this is having an effect on resale values.

When they merged with Bedell, I think that was the beginning of the downward trend in perception for the brand as a high end option. Both Bedell and Breedlove have many models in a lower price bracket that perform very well.

I suspect that a potential buyer has to specifically want the model you have for the same or similar reasons that got you or I to buy it in the first place.

My asking price is equal to what I paid for it. The 'build new to same specs' quote from Breedlove is $2000 higher than I am asking.

In the end, I guess I don't need the money as much as I need the emotional satisfaction of finding a buyer who values it as I do.

Good luck with your classified!

Huss & Dalton CM
McKnight MacNaught
Breedlove Custom 000
Albert & Mueller S
Martin LXE
Voyage-Air VM04
Eastman AR605CE
Reply With Quote
Old 06-01-2015, 08:30 AM
buddyhu buddyhu is offline
Registered User
Join Date: Oct 2012
Location: Massachusetts
Posts: 5,125

In addition to the feedback that is specific to the Breedlove brand, I think the koa back and sides might be a factor. Many folks haven't heard a koa guitar. Of those who have heard one and like the koa tone, some will be reluctant to buy without playing it first. So I'd be another person who would advocate placing it in a shop on consignment, so that people can play it and be charmed by it.
Rich H.

“We live in a perpetually burning building, and what we must save from it, all the time, is love."

Reply With Quote
Old 06-01-2015, 08:48 AM
nedray's Avatar
nedray nedray is offline
Charter Member
Join Date: Jul 2010
Posts: 1,128

All the above comments are spot on in the vagaries of selling guitars. I know I, for one, am not thinking Breedlove, new or used, when I have $4K burning a hole in my pocket. But on the other hand, Reverb is a good place to list such an esoteric item and I would advise patience. If any online marketplace will find a buyer for a unique instrument, it's there. But it might take a while. As for price, do you know the original list price? A good rule of thumb is half of original list--at least for more conventional offerings. Good luck--it's a challenging time.
Reply With Quote

  The Acoustic Guitar Forum > General Acoustic Guitar and Amplification Discussion > General Acoustic Guitar Discussion

a22, breedlove, price

Thread Tools

All times are GMT -6. The time now is 02:06 PM.

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2020, vBulletin Solutions, Inc.
Copyright ©2000 - 2018, The Acoustic Guitar Forum
vB Ad Management by =RedTyger=