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  #1  
Old 12-04-2019, 03:46 PM
mikev0882 mikev0882 is offline
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Default Why is Martin repurposing brand new guitars?

https://www.guitarcenter.com/Martin/...saAtp-EALw_wcB
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  #2  
Old 12-04-2019, 03:49 PM
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Maybe they think there's money to be made off of us aging boomers. I think that marketing plan has worked out pretty well for them...
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Old 12-04-2019, 04:59 PM
619TF 619TF is offline
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I don't understand. This isn't a "repurposing"...it's still a guitar. Just a much uglier one now. This is just another marketing gimmick.
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Old 12-04-2019, 06:48 PM
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Mr. Jelly Mr. Jelly is offline
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Great I opened it. Now the algorithms will have this popping up every where I go.
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Old 12-04-2019, 09:27 PM
guitar george guitar george is offline
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They've done special editions many times. This one is "Martin and artist Robert F. Goetzl have collaborated with David Crosby to produce a special-edition art guitar aimed at encouraging young people to actively participate in the nationís election system."

MARTIN SPECIAL EDITION.jpg
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Old 12-04-2019, 10:17 PM
The Growler The Growler is offline
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Quote:
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I'm not sure I'd agree that's "natural" as per the description.
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Old 12-05-2019, 05:43 AM
Neal Pert Neal Pert is offline
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But, but, but it's, and I quote, "one of the most historic moments in musical history." Someone please take my money! Ha ha.
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Old 12-05-2019, 06:55 AM
nitram nitram is offline
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I wonder how long it would take to become quite tired of this.
Wouldn't want to miss a marketing opportunity though-no matter how cheesy.
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Old 12-05-2019, 07:31 AM
PorkPieGuy PorkPieGuy is offline
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Yup, it's marketing.

Gibson/Epiphone has been doing nutty stuff like this for years. At least the Martin themed guitars have something to do with music.















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Old 12-05-2019, 10:50 AM
FrankHudson FrankHudson is offline
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Given the pre-war "singing cowboy" guitars one could consider this sort of thing almost traditional by now.
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Old 12-05-2019, 11:47 AM
Tony Burns Tony Burns is offline
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Actually I think its a smart business practice -
its a so so guitar ( countertop plastic ) and moving something like that helps keep you solvent -they learned this with all that cowboy guitar clutter
thats out their -im actually surprised that they havent put girls with swim suits on them , maybe WW2 Airplane paintings
( im betting they did do this somewhere - Think ive seen it , just cant recall where )
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Old 12-05-2019, 12:20 PM
philo426 philo426 is offline
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The Woodstock guitar comes to mind..graphics were good but it sounded very ordinary..kinda poor for a Martin.
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Old 12-05-2019, 12:38 PM
philo426 philo426 is offline
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Old 12-05-2019, 01:37 PM
PorkPieGuy PorkPieGuy is offline
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Quote:
Originally Posted by mikev0882 View Post
Quote:
Originally Posted by philo426 View Post
The Woodstock guitar comes to mind..graphics were good but it sounded very ordinary..kinda poor for a Martin.
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Isn't this what the OP was talking about anyways?
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Old 12-05-2019, 01:49 PM
Slothead56 Slothead56 is offline
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Quote:
Originally Posted by guitar george View Post
They've done special editions many times. This one is "Martin and artist Robert F. Goetzl have collaborated with David Crosby to produce a special-edition art guitar aimed at encouraging young people to actively participate in the nationís election system."

Attachment 30149
Because nothing speaks more to 18 year olds than an aging stoner on a cheap guitar.
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