The Acoustic Guitar Forum

Go Back   The Acoustic Guitar Forum > Other Discussions > Open Mic

Reply
 
Thread Tools
  #1  
Old 01-06-2019, 06:37 AM
Murphy Slaw Murphy Slaw is offline
Registered User
 
Join Date: Jan 2011
Location: Southern Illinois
Posts: 1,363
Default Why Are Insurance Company Commercials So Stupid ?

You'd think they would want to appear smart, dependable, caring, "A Rock", and such.

Now they look like they are being run by Vinnie Barbarino.

You're excused if you don't remember Vinnie Barbarino….
Reply With Quote
  #2  
Old 01-06-2019, 08:03 AM
sevargnhoj sevargnhoj is offline
Registered User
 
Join Date: Nov 2014
Posts: 341
Default

Consider their audience
Reply With Quote
  #3  
Old 01-06-2019, 08:03 AM
Nymuso Nymuso is offline
Registered User
 
Join Date: Nov 2017
Posts: 739
Default

They're to get your attention and to associate their name with the product. Apparently they work, not only because they got your attention and mine, but because after all these years of running them the companies are still doing so.
__________________
343
53 Hours
Reply With Quote
  #4  
Old 01-06-2019, 08:06 AM
Dru Edwards Dru Edwards is offline
Registered User
 
Join Date: May 2007
Location: Eastern Canada
Posts: 32,602
Default

I would always turn the channel during commercials but those Geico Caveman commercials made me watch it. So, guessing it captivates people's attention.
Reply With Quote
  #5  
Old 01-06-2019, 09:32 AM
MrDB MrDB is offline
Registered User
 
Join Date: Feb 2016
Location: Bethalto IL
Posts: 664
Default

Talking about coverages, deductibles and exclusions would bore people to tears, plus it would be tough to do in 30 seconds.

Running funny/corny stuff gets people to remember the company name, and include said company in their short list when they go insurance shopping.
Reply With Quote
  #6  
Old 01-06-2019, 09:39 AM
Martie Martie is offline
Registered User
 
Join Date: Jul 2017
Location: UK
Posts: 501
Default

Idiocracy hit the nail on the head - although it's happening much quicker than predicted.
__________________
"Discovery is as much a productive activity as creation." - David Friedman
Reply With Quote
  #7  
Old 01-06-2019, 09:47 AM
KevWind's Avatar
KevWind KevWind is offline
Charter Member
 
Join Date: Apr 2008
Location: Edge of Wilderness Wyoming
Posts: 10,654
Default

Quote:
Originally Posted by Murphy Slaw View Post
You'd think they would want to appear smart, dependable, caring, "A Rock", and such.

Now they look like they are being run by Vinnie Barbarino.

You're excused if you don't remember Vinnie Barbarino….
While some commercials are still quite clever, the troubling and perhaps scary news is sevargnhoj may be spot on .... Advertising is now well researched to target the "demographic audience " in a high enough percentage to effect sales . For example one need only look at they way news is now presented, to get the gist of what is going on marketing wise. Just like sex, fear sells, and apparently stupid does also......
__________________
" Peace cannot be kept by force. It can only be achieved by understanding." Albert Einstein
Enjoy the Journey.... Kev...


KevWind at Soundcloud

Last edited by KevWind; 01-06-2019 at 09:53 AM.
Reply With Quote
  #8  
Old 01-06-2019, 09:49 AM
M19's Avatar
M19 M19 is offline
Charter Member
 
Join Date: Dec 2009
Location: Land of 10,000 Lakes
Posts: 6,986
Default

Love the "Mayhem" commercials from Allstate. Some of the GEICOs are pretty funny too (Stephon Diggs catches everything!).

I hold an association from them, and that's what you ask for from advertising.
__________________
Marty
Twin Cities AGF Group on FB
Reply With Quote
  #9  
Old 01-06-2019, 09:51 AM
Wadcutter Wadcutter is offline
Registered User
 
Join Date: Jul 2006
Location: Upstate New York
Posts: 5,843
Default

Quote:
Originally Posted by Martie View Post
Idiocracy hit the nail on the head - although it's happening much quicker than predicted.
That reminds me Marty, my grandkids have never seen that movie. I know what we are doing next time they come over!
__________________
HD-28
Hog GS Mini
Reply With Quote
  #10  
Old 01-06-2019, 09:58 AM
Martie Martie is offline
Registered User
 
Join Date: Jul 2017
Location: UK
Posts: 501
Default

Quote:
Originally Posted by Wadcutter View Post
That reminds me Marty, my grandkids have never seen that movie. I know what we are doing next time they come over!
Ha! I watched it with my kids recently and, fortunately, they got the message. I don't know if you've seen it, but there's a great Steve Hughes clip on YouTube entitled, 'Eat your........' (I'll leave that blank!)...well worth a look if not seen already.
__________________
"Discovery is as much a productive activity as creation." - David Friedman
Reply With Quote
  #11  
Old 01-06-2019, 10:11 AM
Wadcutter Wadcutter is offline
Registered User
 
Join Date: Jul 2006
Location: Upstate New York
Posts: 5,843
Default

Quote:
Originally Posted by Murphy Slaw View Post
You'd think they would want to appear smart, dependable, caring, "A Rock", and such.

Now they look like they are being run by Vinnie Barbarino.

You're excused if you don't remember Vinnie Barbarino….
Instant mute button for me are those moronic Progressive Auto Insurance ads with that nitwit in the white smock.
__________________
HD-28
Hog GS Mini
Reply With Quote
  #12  
Old 01-06-2019, 10:19 AM
Murphy Slaw Murphy Slaw is offline
Registered User
 
Join Date: Jan 2011
Location: Southern Illinois
Posts: 1,363
Default

Quote:
Originally Posted by Wadcutter View Post
Instant mute button for me are those moronic Progressive Auto Insurance ads with that nitwit in the white smock.
Those are what influenced this thread.

Moronic is a perfect word.

Reply With Quote
  #13  
Old 01-06-2019, 10:28 AM
Edgar Poe Edgar Poe is offline
Registered User
 
Join Date: Aug 2017
Posts: 323
Default

I guess they want to draw attention away from the fact it's probably the only business you have to pay outrageous premiums, with the hopes you never have to use the product.

Ed
__________________
"Quote The Raven, NEVERMORE !"
Reply With Quote
  #14  
Old 01-06-2019, 11:30 AM
Bob Womack's Avatar
Bob Womack Bob Womack is offline
Guitar Gourmet
 
Join Date: Dec 2000
Location: Between Clever and Stupid
Posts: 21,228
Default

The whole business is so regulated that most of the basic products are identical. There's not a whole lot the individual companies have to offer so they try to create catchy "personalities" to draw you.

Bottom line.

Bob
__________________
"It is said, 'Go not to the elves for counsel for they will say both no and yes.' "
Frodo Baggins to Gildor Inglorion, The Fellowship of the Ring

THE MUSICIAN'S ROOM
Reply With Quote
  #15  
Old 01-06-2019, 11:39 AM
fazool's Avatar
fazool fazool is offline
AGF Sponsor
 
Join Date: Dec 2012
Location: Buffalo, NY
Posts: 14,171
Default

There is a style where they "interview" "real people" at the movie theater (who always rave about what they just saw). I read somewhere that those type of commercials are the kiss of death for a movie.

Either those commercials turn people off so much that the movies bomb, or the movie is doing so poorly they use a low-budget last digit effort to advertise it (cause or effect?).

I can't stand that whole type of commercial (I don't know if you call commercial types a genre or a type or a style.)

They are inane drivel and usually just point out really bad salesmanship.

I still remember they ran one for a Ford in high rotation and the high point was a "real person" being amazed she could say "call hubby".....so, the top feature you have to brag about is voice dialing that every kid had since grade school?

Now, it's Chevy with those secret commercials where they surprise "real people" with a Chevy to look at. I cringe so bad at these and I can't believe they are still on the air. I do not buy the argument that "they must be working" - I think they simply are unwilling to acknowledge their ad agency is a failure and are sticking with it.
__________________
Fazool "The wand chooses the wizard, Mr. Potter"
Taylor GC7 | Taylor GA3-12 | Taylor SB2-S | Ibanez AC240
Reply With Quote
Reply

  The Acoustic Guitar Forum > Other Discussions > Open Mic

Thread Tools



All times are GMT -6. The time now is 05:33 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Copyright ©2000 - 2018, The Acoustic Guitar Forum
vB Ad Management by =RedTyger=