How NOT to sell a guitar

[mcduffnw]

Originally Posted by frankmcr

Which is what percent, would you say, of those who read the ad?

The other 99.6% (my estimate) of those who read the ad will think "$3000 for a used fake Martin? Ha. I'll offer them $1500."

It doesn't matter...you don't want folks looking for a guitar like that who don't have any idea what they are looking at, and just want to bust you chops on price. Those folks are a complete waste of time...and of a guitar of that caliber.

You WANT the folks who DO know what you have...and want it because they DO KNOW who and what it is. There aren't thousands and thousands of Merrill's out there in the market, in the world, it's not a main stream factory brand. It's a select/market specific guitar made for a select/market specific group of players/buyers/aficionados.

It's a "need to know basis" guitar, so to speak...and the folks who "need to know" do...and those are the buyers a seller would be after...

duff
Be A Player...Not A Polisher

[Dru Edwards]

If someone searches for "D-18" the listing will come up.