New Management at Gibson

[frankmcr]

Originally Posted by Steadfastly

They didn't talk about guitars because they are not in business to make guitars; they are in business to make MONEY. They just use guitars and their accessories as the way to make money. Sometimes we cloud the issue, thinking they put the guitar first. That is rarely so these days, especially when conglomerates buy up or into companies. They have lost money on their investment and want it back.

But it's good to have an understanding of the product you're selling, isn't it? If your expertise is in selling refrigerators you might want to do some research before buying a car company. And if you do buy a car company, you might want to research the target market, the goodwill . . . selling Kias and selling Cadillacs isn't the same thing. AFAIK. FWIW.

[Paddy1951]

While there is much talk about the making and marketing of Gibson's guitars, the real causes of the company's near demise were two-fold.
1.) Acquiring and selling things that were not guitars. 2.) A corporate management style that ruined the morale of the employees who built the product.

While the new version of Gibson will be focused on guitars more specifically, we don't know where company morale will go, at this point.

American corporations still lack the insight to understand that if they are to have long term success, employees MUST be kept happy and part of the equation for success.
Short term greed now drives many companies. Keep those investors happy. Make lots of money right now!
This mentality prevents many corporations from knowing where they want to be even ten years out. This mentality allows corporations to see their employees as only a means of stepping up production in the short run.

By many accounts, the previous ownership and management did not have happy employees.
If the new owners/managers want long term success they have to consider the employees in a positive manor.