When a 'Sale' Is Not Really A Sale!

[Brucebubs]

Well known acoustic guitar store in Melbourne Australia.
Keeps listing a used Lowden 022 as a marked down 'sale' special.
Trouble is ... well look at the old price and look at the new 'sale' price.
Do the math.

I've bought this to their attention 3 times, they adjust it and every time it just goes back on 'sale' a week later.



Here's a link to the listing; https://www.acousticcentre.com.au/co...original-model

[frankmcr]

Originally Posted by Brucebubs

Well known acoustic guitar store in Melbourne Australia.
Keeps listing a used Lowden 022 as a marked down 'sale' special.
Trouble is ... well look at the old price and look at the new 'sale' price.
Do the math.

I've bought this to their attention 3 times, they adjust it and every time it just goes back on 'sale' a week later.



Here's a link to the listing; https://www.acousticcentre.com.au/co...original-model

Wow, a Lowden for less than $4500!!!

[Steadfastly]

You may find this upsetting but that is how a lot of retail pricing works these days. It started in earnest back in the 1980's. Companies decide what the selling price should be and let's say it is $100.00 so they put a sale price on it of $166.67 less 40%=$100.00. Forty percent off looks like a great discount. It is meant to look that way. It's called marketing. The customer thinks he got a great deal and the retailer gets his asking price. The best way to buy is on the selling price, never, ever, ever on the discount.

[dharwin]

But wait! There's more! For one dollar more we'll throw in some picks!

[Russell G]

Act now and we'll throw in a second guitar for free, just pay separate shipping and handling fees!

[DukeX]

Maybe it's a joke. The $1.00 savings = 0.022% discount for a Lowden 022.

[darfaz]

The guitar store by my house in Chicagoland used to advertise "Buy one get one free" on guitars. But the kicker was you had to pay the list price.