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  #1  
Old 01-20-2019, 08:25 AM
Paddy1951 Paddy1951 is offline
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Default Gibson Has Been Put on a Diet?

Because of another related post/topic, I checked out Gibson's website. From the looks of things, I think the new management's influence has kicked in.
All of Gibson's lines have been cut back, some significantly.

Maybe I didn't get the full website, but I think I did. Anyway, many things appear to be gone.

I am not suggesting this is a bad thing, just that it has happened.

It may be better to build fewer guitars, but very well.
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Old 01-20-2019, 08:33 AM
gr81dorn gr81dorn is offline
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There biggest problem was the fact that they had way too many options and offerings. Do we really need an Army Green J45 or a teal burst 335 studio? Just make the guitsrs youíre known for and make them well and at a decent price point and youíll probably sell a ton.

They fragmented things so badly in recent years it couldnít have been successful (clearly wasnít) and is definitely inefficient from a manufacturing standpoint.

They have the advantage of being one of only a few truly legendary, historic, iconic brands. They can easily live off of that. They can easily grow off of that, too.
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Old 01-20-2019, 08:55 AM
IndyHD28 IndyHD28 is offline
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Default Gibson

A couple of things they’re doing right...

First of all, they’ve greenlighted the Acoustic boys to sign up their own dealers. Such is the case with my independent Martin specialist.

I had never given Gibby acoustics a thought. But because they are now hanging on his showroom wall, I happen to pick up the 2019 J45 Studio the other day. Wow! This is a great guitar. Sounds great, handy smaller-than-dread size, short scale great for bending notes, pickup, great neck, quality build and a MAP of only $1500. I was planning on spending twice that on an OM or 000 Martin but may just go Gibby on this one.

So, mission accomplished as far as them penetrating my consciousness and maybe getting a sale.
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Old 01-20-2019, 09:46 AM
Steve DeRosa Steve DeRosa is offline
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Quote:
Originally Posted by Paddy1951 View Post
...It may be better to build fewer guitars, but very well.
Quote:
Originally Posted by gr81dorn View Post
...Just make the guitsrs youíre known for and make them well and at a decent price point and youíll probably sell a ton...

They have the advantage of being one of only a few truly legendary, historic, iconic brands. They can easily live off of that. They can easily grow off of that, too.
Quote:
Originally Posted by IndyHD28 View Post
...I had never given Gibby acoustics a thought...I happened to pick up the 2019 J45 Studio the other day. Wow! This is a great guitar. Sounds great, handy smaller-than-dread size, short scale great for bending notes, pickup, great neck, quality build and a MAP of only $1500. I was planning on spending twice that on an OM or 000 Martin but may just go Gibby on this one...
Sometimes it's not the product, but the entire corporate philosophy that needs to be "reimagined"...
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Old 01-20-2019, 10:22 AM
Osage Osage is offline
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Quote:
Originally Posted by gr81dorn View Post
There biggest problem was the fact that they had way too many options and offerings. Do we really need an Army Green J45 or a teal burst 335 studio? Just make the guitsrs youíre known for and make them well and at a decent price point and youíll probably sell a ton.

They fragmented things so badly in recent years it couldnít have been successful (clearly wasnít) and is definitely inefficient from a manufacturing standpoint.

The guitar devision of Gibson has been profitable the entire time! It's just a fact. If they had simply stuck to guitars and guitar accessories, they would have been fine. What caused all of the problems was all of the other companies they acquired. Pro audio, consumer goods etc....
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Old 01-20-2019, 10:26 AM
Nyghthawk Nyghthawk is offline
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From what I see the J-15 has been phased out. Sorry to see that.
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Old 01-20-2019, 10:43 AM
Paddy1951 Paddy1951 is offline
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Quote:
Originally Posted by Nyghthawk View Post
From what I see the J-15 has been phased out. Sorry to see that.
I am with you. When it first came out people were skeptical. After it caught on, it was/is well thought of.

My guess is it became more costly to produce than Gibson wanted.
I think marketing it as an entry level guitar was a mistake, too. Maybe Gibson didn't use those words but they didn't do much to counter that label. It wasn't and isn't a cheap J 45. It was it's own thing right from the start.
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Old 01-20-2019, 10:49 AM
Triumph1050 Triumph1050 is offline
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I thought the OPs title was talking about the actual weight of the guitars.
My new 60s re-issue J45 has an extremely light build. It's my third J45 over the years and I am amazed at how light it is.
I'm also a little disappointed that J15 is no longer. I thought that was a nice guitar.
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Old 01-20-2019, 10:57 AM
rokdog49 rokdog49 is offline
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Quote:
Originally Posted by Triumph1050 View Post
I thought the OPs title was talking about the actual weight of the guitars.
My new 60s re-issue J45 has an extremely light build. It's my third J45 over the years and I am amazed at how light it is.
I'm also a little disappointed that J15 is no longer. I thought that was a nice guitar.
The Standard J45 is a very light build as well.
If you like the Gibson voicing as I do, my 2017 is an excellent sounding and playing guitar and in its own right equal to my D18 only prettier.
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Old 01-20-2019, 11:00 AM
gr81dorn gr81dorn is offline
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Quote:
Originally Posted by Osage View Post
The guitar devision of Gibson has been profitable the entire time! It's just a fact. If they had simply stuck to guitars and guitar accessories, they would have been fine. What caused all of the problems was all of the other companies they acquired. Pro audio, consumer goods etc....
Iím speaking more from a consumer confidence standpoint. They can certainly be profitable while being inefficient and a joke to many consumers. Profitable is a relative term. They also have a scale advantage and an operating advantage that give them some wiggle room that others donít have and would die if they made the same mistakes. That, and the simple fact that corporate books can always reflect things in favorable lights for categories/brands/products they choose and can definitely give the impression that guitars are going great when they maybe arenít going so great.
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Old 01-20-2019, 11:00 AM
gerardo1000 gerardo1000 is offline
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The J15 that I had was a real masterpiece and it had an unbeatable value for the money . It is a real pity that they phased it out. The new J-45 studio, that also has walnut back and sides, cannot really replace it because it has a thinner body depth.
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Old 01-20-2019, 11:06 AM
Zissou Intern Zissou Intern is offline
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Quote:
Originally Posted by Nyghthawk View Post
From what I see the J-15 has been phased out. Sorry to see that.
It appears that the J35 is gone as well.
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  #13  
Old 01-20-2019, 11:38 AM
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SoCalSurf SoCalSurf is offline
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Whatever they do to make the SJ-200 sound so perfect, they must continue doing forever...
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  #14  
Old 01-20-2019, 12:14 PM
Pkdawg Pkdawg is offline
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I have a 2019 J-15 made in Dec. 2018. Maybe thatís the last of them. I hope itís not true since they seemed to fit a nice part of the market, but the price did jump a bit from 2014 which maybe changed things.

Side note: I played a J-15, J-45 standard and J-45 walnut ($3k btw) a few weeks ago and I was amazed the J-15 and J-45 walnut sounded so different. Not in a bad way at all, but just a blend between the J-45 standard and J-15. Youíd think the walnut would sound the same since the specs are 99% the same, but nope.


They were all great and I wish I had unlimited funds.
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Old 01-20-2019, 04:27 PM
Jeff Scott Jeff Scott is offline
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Quote:
Originally Posted by gr81dorn View Post
There biggest problem was the fact that they had way too many options and offerings
Hello? Fender?
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