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Originally Posted by Steadfastly
Very good points. These are things that are not seen by the retail industry.
Correct. So many believe they are in business to make guitars while the truth is, they are in business to make money. They just use guitars to reach their goal.
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Martin is a business. If they go under, we get no more Martins. Chris Martin chose to make his living and dedicate his time to the business of guitars rather than to work on Wall Street or open a bakery or sell drugs. He chose to devote his life to building and selling guitars. I think the accurate way to frame this is: Martin is in business to make money as well as dignity of work and purpose (for their company and employees) and to do this by bringing guitars into the world. It’s hard to find a better new guitar than an Authentic. It’s also hard to find a guitar company that stays in business by not making a profit. I, for one, am grateful they have the business sense to keep their guitars in existence. I suspect people who buy these new 42s go a long way to keeping Martin’s future alive and well.