I don't know that we need to overthink this. I suspect many people buy guitars with a brighter sound because they like the brighter sound. Is it all or even most? I don't know that exactly.
Why might someone like a brighter sound? Different tastes. And then, a built-in brighter EQ usually works better in a band live mix or in recordings with multiple instruments.
I'm actually surprised that there isn't a more "old guy" preference for brighter sounding guitars since as we age (and as to the guy thing I've heard that's is also more male related) we loose our sensitivity to high frequencies. I often worry that my mixes may be to bright since I'm overcompensating for that.
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Creator of The Parlando Project
Guitars: 20th Century Seagull S6-12, S6 Folk, Seagull M6; '00 Guild JF30-12, '01 Martin 00-15, '16 Martin 000-17, '07 Parkwood PW510, Epiphone Biscuit resonator, Merlin Dulcimer, and various electric guitars, basses....
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