Also, as shorthand, "echo" needs less explaining. "Reverb" is short for reverberation. Most people know that now. But back when it was a new concept, something you never heard on your Guy Lombardo 78's, people would hear the term "reverb" and go "huh?"
Just like, around some people, you're not going to say "pot" as shorthand for "potentiometer." You're just going to say "knob."
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