When I first saw and read about it I was impressed at the possibility. Then the price tag...pass.
I thought Bill Collings wanted the Waterloo line to be affordable and throwback to the 20's 30's era of inexpensive, cool guitars that a regular person could play and afford.
Pricing a Waterloo in with the Collings name-branded line is a conflict and risks sub-optimizing your own brand. (e.g. Epiphone Les Paul costing as much as a Gibson Les Paul?)
I was in Marketing in the past and we always had to make sure we were adding/gaining marketshare and revenue outside of our own playground, not at the expense of our sister products and services. You also protect your flagship Brand in quality and in price point.
I wonder if Bill would have put his own name on the headstock if he were with us?
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