Thread: Martin pricing?
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Old 01-13-2020, 09:25 AM
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keith.rogers keith.rogers is offline
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Originally Posted by Haasome View Post
I think you’re right. It impacts the value of the brand. For example: look at the big boxes that move many guitars. Martin has an MSRP of $3399 for an OM 21. Sweetwater and Guitar Center list the OM 21 on line at 20% off at $2699 (https://www.sweetwater.com/store/det...-om-21-natural) and (https://www.guitarcenter.com/Martin/...stic-Guitar.gc). However, since I’m a geek that visits AGF I know a new OM 21 is only worth $2039 if I get a 40% discount with the secret handshake. There are people trying to sell like-new used OM 21 guitars for more than that, probably because they bought a new OM 21 at GC at 20% off and thought they got a great deal. I’m not a marketing expert, but it just seems crazy to me.
If it's a common model, and you're looking for one, my first thought is simply ignore folks listing them for what you consider a price that is unrealistic. They'll figure it out. If you really want to have a discussion, e.g., it's a local guitar and you're really in a buying mood, then it's easy to refer them to a price history on eBay or Reverb to start the discussion. It probably won't go where you want, but then, if it's a common model, something will show up. (If it's uncommon, that's an entirely different matter.)

If you're not buying, just move along. Anything you do falls into the "unasked for advice" category, IMO. Or, you could write a letter to C.F. Martin, I suppose, since that's where the problem starts .

Edit/P.S. I looked at the price history, and *some* sell for near $2k. I'd have to guess not a lot are being bought new for $2039! (Average does seem nearer $1600, but not "mint" versions. Well, I'm not shopping now, anyway...)

https://reverb.com/p/martin-standard...17#price-guide
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Last edited by keith.rogers; 01-13-2020 at 09:32 AM.
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