I find Martin’s pricing culture to be unduly complicated and undesirable. Most consumers are not interested in becoming skilled purchasing agents. They just want to know what the price of a guitar is. But, like buying cars, it’s survival of the fittest when it comes to buying a new Martin. The very slim minority of players who know there is room to negotiate and also have the will to negotiate on a new guitar have an opportunity to land a better deal than most people looking for a Martin guitar. Nothing wrong with that, just not what I like. Tell someone who received 25% off a new D28 that you bought one the same day for 40% off and see how they feel.
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