I had a look at the Reverend website and their guitars look very well made, but I am an unashamed slave to the name on the headstock
I agree wholeheartedly with your sentiment of buying once. It's taken me a long time to learn that, but most of all, my previous corner cutting has had more to do with being skint and impatient.
I'm going to buy the one I really want, which is the Standard, in Cherry. I'm excited.