It's amazing the proliferation of all accessories, especially picks, over the last 10-20 years. Almost mind-boggling.
Strong consensus with which I concur that Dunlop is still king of the pick world. They've really got it dialed in. Don't be surprised if in the next few years they don't acquire a high-end pick company and grow through acquisition. I have no inside knowledge, and we're too tiny for them to be interested. But this is the way they've grown their categories in the past, so I wouldn't be shocked.
From a marketing perspective, they need a pick line that sells for about $9.95 per pick, then the jumps from there are $14.95 and $19.95. It will take a few years, but they'll get there.
Scott Memmer
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