Quote:
Originally Posted by ChrisE
So you're saying they should have spent countless hours on R&D, retooled their factory, and come up with a new design and then had an ad campaign something along the lines of "Taylor--we changed some stuff; whatever..."  |
Of course not. They make great guitars, and the Taylor story is a great story by itself. They don't need to invent fake fantasy stories and use pseudo scientific arguments. They should use Marketing to make their customers aware of the genuine value their brand has.