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Old 01-10-2020, 11:30 AM
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Stevien Stevien is offline
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Location: Forest Grove, Oregon (God's Country)
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It's worth keeping an eye on history here. This has been done many times before, with mixed results. The reasoning, is mass production, higher profit, & less labor costs. This helps the bottom line immediately, but usually deteriorates quality in the end game. Martin did this in the 70s, & it nearly brought them to their knees. Guild & Gibson tried similar acquisitions that did not end well. Breedlove did it in the late 90s & early 2000s, which helped their bottom line, but is strangling them now. Their line-up is so confusing & hybridized, that no one wants to deal with it. The bottom line is this; yes it will increase distribution & volume, but is that what the Bourgeois customer wants?
Steve
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