Thread: Martin pricing?
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Old 01-13-2020, 11:57 PM
ManyMartinMan ManyMartinMan is offline
Join Date: Mar 2017
Location: In The Hills, Off Mulholland
Posts: 4,102

To the OP - Martin's pricing is just the same as almost every product in the world. There is an MSRP - suggested retail price by the manufacturer. Then, there's the MAP - which is the minimum price a product can be ADVERTISED for. That's all. Beyond that you can ask any dealer what their "unadvertised price" is. Pricing is this simple (in general) MSRP = 100% price, MAP = 75% of retail. About the cheapest you'll purchase a new guitar is 60% of retail which you'll have to ask for. My suggestion is simple; if you find a guitar you are interested in buying figure your price from the above numbers and call one of our sponsors and ask them for a price.
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