Quote:
Originally Posted by jkwrpc
I hope this program can be successful. I ordered my first Emerald because of MacNichol road trip. Having one in your hands to try is worth it.
Without a true dealership network in place this may be the way of the future.
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Note that the following is a general comment on the industry, not about any vendor in particular.
As a general rule, without a dealer network, manufacturers will have a tough time getting their product to be noticed, and manufacturers who sell direct to consumers, will have a tough time building a dealer network. It's a cake and eat it thing.
Rainsong is an excellent example of a manufacturer who knows how to build, and maintain a dealer network, and clearly it's working for them. They have hundreds of dealers, stocking thousands of guitars that Rainsong got paid for in full. Every year their dealers spend a small fortune advertising Rainsong, and they provide thousands of people all over the world the opportunity to try the brand. Hard to compete with that using Google ads and road trips.