Except for an AGF classified purchase, and our Voyage Air, all of our six other guitars are purchased from a private owner B&M store long distance via the internet. No business environment is static, and Reverb, founded in 2013, (per their website story) has evolved and buyers have evolved. We recently learned from an
"article" that fifty percent of new guitar purchases are by women, which is not something you would have expected 5, 10, 15 or 25 years ago, however those in the business who adapt and cater to their potential customers have a better chance to survive and thrive.
You may be extremely knowledgable, and be an unsung musician, however to be successful you also have to be a good at business, have a well thought business strategy and adapt to changing market conditions. Sure, large well known chain retailers are a challenge, however well run individual shops are thriving, and those that do not succeed, likely fail from a poor business model/strategy and/or poor management/customer service. Not limited to the retail instrument business, it is easy to blame others or market conditions, rather than look inwardly and examine yourself for business failures.
I hope the individual well run privately owned B&M continues to survive and does so by managing the business in the successful manner which makes it so today.
Welcome to the world’s most popular music gear website.
Reverb is the online marketplace for musicians to buy, sell and learn about new, used, vintage and handmade music gear. When Reverb launched in 2013, it was founded on the principle that buying and selling musical instruments should be easy and affordable. Since then we’ve become a thriving marketplace that connects millions of people around the world to the gear and the inspiration needed to make music.
The Reverb Marketplace is made up of hundreds of thousands of buyers and sellers – from beginner musicians to collectors, mom-and-pop shops to large retailers, and popular manufacturers to boutique builders and luthiers. You might even run into some of your favorite rock stars buying and selling on Reverb!