When I demonstrated to my wife that the dozen roses purchased on valentines day cost in excess of $100 delivered have a substantially lower price any other time of the year.
You could send roses next week and save more than $50 for the exact same order. That's when she agreed that sending flowers for Valentines day are a crazy idea.
We exchange cards and go out to dinner for Valentines Day
She get roses for our wedding anniversary and her birthday... Thank you google calendar for the reminders...