I don't get advertising agencies. The whole reason is supposed to be motivated towards selling your clients' product or service. What we see on TV ends up being clever or humorous commercials for the sake of being clever or humorous. It does not move me to buy your stuff. I love the Emu with sunglasses selling insurance as it makes me smile. But I am not moved to buy your wares. The worst is Super Bowl time. Who can out-clever who for the big money in advertising dollars. How effective is the back end where money comes through the door for your client?
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