Quote:
Originally Posted by Ted @ LA Guitar Sales
Look up some of my posts from the past regarding CA and you'll see that I was told they lost money on ever Cargo they ever sold. IMO even the new, higher prices for the Cargo and the OX are too low. One of the problems is perception, some folks think that wood should cost more than CF and many more think a small guitar should be priced lower than the full size version. Both theories or nonsense of course but some builder find it hard to ignore these misguided opinions which is why we had $750 Cargos, and still have $600 Emeralds factory direct. When Ashvin and I were discussing the possibility of a Rainsong Parlor, the second most difficult job I had after convincing him to build the thing, was to assure him that folks would be willing to pay the same for a Parlor as they would for a Shorty.
So what would it take for CF guitars to become more mainstream? Marketing.
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Education as well, carbon fiber in bicycles, golf clubs, tennis rackets and people think premium high cost product, in guitar not quite the same?
Talk about marketing what did Ovation do to convince people that their guitars made sense, got Glen Campbell to play the exclusively. Made me buy one! Carbon company's don't have the deep pockets of Charles Kaman.