To the casual observer, Jatoba looks very similar to Honduras Mahogany. As a timber, it put any Mahogany to shame, and the guitars I have made from it are all stellar performers, right up with the very best of the other super hard woods. But Jatoba is not at the top of anyone’s list, or even on anyone’s list. This makes these guitars difficult to sell. If I just said nothing about the wood, people would assume they were playing the best mahogany guitar they’d ever seen and Bob’s your Uncle. Me and my big mouth!
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