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I have always thought of guitars like Bourgeois, Collings or Thompson being “Handmade”, with virtually no machinery used to build their instruments
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Wishful thinking
FYI, the process used by Collings or Bourgeois is very little different from Martin, Gibson, or Taylor. None are completely machine made, but machines do the bulk of the 'grunt' work.
This is based on actual observation at the respective factories. Eastman's claim of more handwork is meaningless without a marked improvement in quality, and it also points out the ridiculously low labor cost in China.
Even most individual boutique luthiers make use of machines to a certain point, since it reduces labor without negatively affecting the outcome.