"The key to success...is the marketing and promotion." Indeed. My most successful book was published by the 6th biggest publisher in the world. In the early negotiations I found the split was 15/85, with me getting 15% of the profit. I had a little hissy fit and the editor asked me if I wanted marketing and promotion or not? I took the marketing and promotion.

It's a different world now with radically different options for production and attention. Ten years ago I published Vanishing Village through a small publication outlet and now I am pushing a sequel in a totally different publication world. Lots of learning curve here.....