Quote:
Originally Posted by Robin, Wales
Oh dear! How far behind the rest of the world can you get. This is like a dinosaur trying to catch up. We have known for years about tropical forest depletion and illegal logging finding its way into the supply chain. Martin can't complain about timber supply tighten in one breath and then say that they are "innovating" in the next. They should have made the switch to domestic species years ago.
If they had done a SWAT analysis on the business 10 years ago this issue would have stood out like the dogs *****.
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Godin has been doing this since day 1 with many of their lines (locally sourced cedar and spruce from forests they manage and wild cherry back and sides). Taylor has been experimenting with wood from locally sourced “nuisance” trees that San Diego City/County culls for a while with Ash and Urban Ironbark (a type of eucalyptus).