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Originally Posted by SausagesBeGone
Not sure about this. Waterloo are still pretty expensive but a £600 Lowden is a bit like Porsche offering a new model for £5000 - it must dilute the “quality” perception somewhat?
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I think the brand name being Sheeran separates things enough and gives a fair expectation that it’s not a Lowden. It’s probably closer to the Epiphone/Gibson relationship where the models are directly built on the higher end brand platform, just downgraded materials, etc.
Surprised they can do it in Ireland at meet that price point. Everyone else has to go to Asian or Mexico.
I’m not well versed in UK economics, but is Ireland known to be a low wage market?