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Not as easy to edit audio as Pro Tools and not as easy to quickly put together idea's as Reason but this has got to be king of value right now. I'm curious where Apple is gonna go with this? |
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is struggling mightily. We knew a decade ago that native systems would one day mimic the card base systems. It's only a matter of time now and one can't help but wonder how Avid planned for the changes, if at all. I'd like to think the recent round of substantial layoffs were a componant of a leaner, software based (less hardware, specifically the cards) company moving forward and not a dying gasp. Maybe it's a bit of both? As far as Apple is concerned I wouldn't see where that would be advantageous to anyone. The codes can't be merged and Apple has already discovered how time and resource consuming redesigning the GUI from the old e-Magic Logic days was. With the exception of Pro Tools audio editing superiority the two DAW's are nearly identically capable. Adobe Premiere really has presented the only real alternative to Avid's video editor as Final Cut seems to have slipped from any genuine contention. I could see Adobe positioning Premiere and Adobe Pro Tools as a powerhouse dual solution with better audio to video and video to audio integration. |
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So out of curiosity and understanding you work in Post, At your work are you running PTHD Native , HDX, or are you still on the old PT HD format ? |
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Steinberg/Nuendo was really seeming to gain some ground but I haven't heard much about them lately. Not sure what's up. I was a Cubase user for a long time but switched to Logic to collaborate with a musical partner and never looked back. Where I work I had a couple of Pro Tools licenses but I let those expire and replaced them with Logic. I don't find Pro Tools any faster than Logic anymore... at first, yes, but when I got used to it nope. I also got very tired of my AVID hardware boxes expiring. We were a FCP 7 shop for a long time as well, but when the switch to FCPX happened my editors didn't like it so we moved to Premiere Pro. Avid wasn't a realistic option due to price/performance. We only have 6 seats. I'm not a big fan of Adobe's subscription model for one main reason.. I can't tell you the number of times, after installing an upgrade to creative cloud, I found it was creating incompatible project files with previous versions. That's how they get you, how they ensure you keep upgrading. It's been a long time since the standalone Adobe suite would work with CC project files, and it's really a very annoying situation. But FCPX still doesn't resonate with my team, and AVID is still not an option due to cost. I will agree for audio there doesn't appear to be a better package than Logic for price performance. Lately they have really upped the game with Drummer and revamped dynamics plugins. |
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Also it should be noted that most of the audio staff here for a variety of reasons, not the least of which is time restraints, tend to use destructive processing (AudioSuite). The nature of Post Production which is most often 1000 bits and pieces of mashed-up regions rather than the linear nature of strictly music tracks makes processing globally (aux sends and returns) difficult. Even dialog recorded in the same room tends to morph and change over time and a set eq would prove useless. We tend to proceed one region at a time. I'm glad I have the cards (just in case) but with the new MacPro's the system never even remotely hints at bogging down. I think for most in Post here in L.A. the loss of Pro Tools software would hurt more than the loss of Pro Tools hardware. |
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The fact remains however that compatibility between facilities, between bays, between audio engineers and between audio and video engineers is still undeniably paramount here in Hollywood. As I mentioned earlier I wouldn't ever consider an engineer that could only use Logic no matter how good he or she might be. The deadlines here are deadly and I fight the ticking of the clock each and everyday. Session are flung back and forth seemingly endlessly between all sorts of folks. One Logic guy in the middle of the frey would be disastrous! |
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I understand completely why your workflow is preferable, and that does bode well for Avid over the long term I think. |
One more thing, for a long while the real difference between the DSP based Pro Tools installations was latency, but with my new Focusrite Clarett thunderbolt interface latency is not a problem, even going through a plugin or two.
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It would be interesting to know what the actual sales numbers of HDX systems has been since it came out. And the other interesting thing of note is how other Audio hardware companies have also jumped on DSP processing designed to bring DSP to native DAW systems, UAD, Waves, and TC Electronics to name three . Which are not cheap but are less costly than an Avid HDX system. I am guessing these units find a market in smaller recording facilities |
Logic for me. Great value, professional and pretty easy to pick up. I use it for everything.
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