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  #1  
Old 11-24-2016, 04:09 PM
ErikAnd ErikAnd is offline
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Default The North American Guitar is looking for investors



Interesting. So if I were to invest the minimum of 10 pounds (12 dollars U.S.), how would I see a return on the investment? Perhaps if they were to ever be acquired by another company for a higher valuation, I'd receive 20 pounds back? Is that how it works?

I am intrigued that they are working with Avian guitars to relaunch the brand. I'd be more inclined to invest directly into the Avian company since I believe that they're on to something there.

I don't like that the only way to really dig into all of the information and particulars requires you to make an account with Crowdcube.

https://www.crowdcube.com/companies/...GjEZ#providers

Last edited by ErikAnd; 11-24-2016 at 05:57 PM.
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Old 11-24-2016, 04:14 PM
skinnerb skinnerb is offline
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What is Crowd cube???

Last edited by Kerbie; 11-26-2016 at 07:12 PM. Reason: Edited language
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  #3  
Old 11-24-2016, 04:20 PM
ErikAnd ErikAnd is offline
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It's the first I've heard of Crowdcube, but then again, I don't invest money. It seems like Kickstarter.

I would recommend to them that they put the details about how to invest on their own website so that you don't have to make a Crowdcube account just to research it further.

On another note, how do you post a Youtube video so that the video itself shows up in the post, rather than just a link?
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Old 11-24-2016, 04:29 PM
ErikAnd ErikAnd is offline
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Quote:
Originally Posted by skinnerb View Post
What is Crowd cube???
https://vimeo.com/173029255
Crowdcube looks to be a British version of Kickstarter.

Last edited by Kerbie; 11-26-2016 at 07:13 PM. Reason: Edited quote
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Old 11-24-2016, 05:16 PM
Parlorman Parlorman is offline
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I don't think this is an investment so much as it is them wanting you to give them money.
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Old 11-24-2016, 05:41 PM
SuperB23 SuperB23 is offline
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I wish there were some Dealers in the states for Avian. I'm sad that Dream Guitars stopped.
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Old 11-24-2016, 05:51 PM
Bill Yellow Bill Yellow is offline
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Quote:
Originally Posted by ErikAnd View Post
On another note, how do you post a Youtube video so that the video itself shows up in the post, rather than just a link?



When typing a post, click on the 'Video' icon above the textbox, and between the markups that appear, enter just the YouTube video ID. (The bit that usually comes after 'v=' in the URL of the video.)
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Old 11-24-2016, 05:51 PM
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justonwo justonwo is offline
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Quote:
Originally Posted by Parlorman View Post
I don't think this is an investment so much as it is them wanting you to give them money.
I don't know how you figure that. They are looking for growth capital. As an equity investor, you will be entitled to all of the privileges of a normal shareholder. Depending on how they intend to grow the business and their exit strategy (assuming they have one) this could mean dividends from profits each year or potentially a payday if the company is sold. Pretty standard stuff. I'd be interested to know how much they think they can grow the business, what the exit strategy is supposed to be, and how they intend to grow the business. I like their approach to recording and aggressively representing their builders and vendors.

Edited: I had made some uninformed speculation about the growth strategy for their business. In reality I don't know much and shouldn't speculate. I have a lot of respect for their shop and approach.

Last edited by justonwo; 11-25-2016 at 01:51 PM. Reason: Some content editing
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Old 11-24-2016, 06:04 PM
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I wonder why they don't apply to go on "Dragons Den" and try and get some investment.
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Old 11-24-2016, 06:17 PM
pandaroo pandaroo is offline
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I was not surprised they chose to relaunch Avian. Last July, I went to Guitarlair in Kuala Lumpur housing reputable boutique guitars such as Kronbauer, Webber, Huss & Dalton, Collings, Bedell, Lowden, Avalon, Northwood just to name a few, I walked out with a Collings and an Avian Skylark. The Avians were that good.
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  #11  
Old 11-24-2016, 06:18 PM
Long Jon Long Jon is offline
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Quote:
Originally Posted by justonwo View Post
I DO like TNAG's business as boutique guitars go. I like their approach to recording and aggressively representing their builders and vendors.
Haha! I know you mean that in a positive, business way, but "Aggressive" is about the last word I'd use to describe Ben or Michael.
Only ever seen them on video, They seem like incredibly nice polite young gentlemen.

No affiliation apart from sharing the same town, I dare not imagine how much rent and rates they must pay , that's a pretty up-market location I can tell 'ee !
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Old 11-24-2016, 06:21 PM
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justonwo justonwo is offline
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Quote:
Originally Posted by Long Jon View Post
Haha! I know you mean that in a positive, business way, but "Aggressive" is about the last word I'd use to describe Ben or Michael.
They seem like incredibly nice polite young gentlemen.

No affiliation apart from sharing the same town, I dare not imagine how much rent and rates they must pay , that's a pretty up-market location I can tell 'ee !
I meant that in a positive way. They have a pretty broad presence and Michael takes the trouble to really shine a spotlight on everything that comes in the door. They keep their Facebook content fresh. Michael makes a lot of appearances at guitar shows, and he keeps a close relationship with his builders. That's what I mean by "aggressive." I didn't mean like a used car salesman, so I hope it didnt' come across that way. I'm actually very impressed by how they market guitars and think they do a great job.

I've always imagined that they are in a very expensive neighborhood. Now I know!
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Old 11-24-2016, 06:38 PM
Long Jon Long Jon is offline
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Quote:
Originally Posted by justonwo View Post
I meant that in a positive way. They have a pretty broad presence and Michael takes the trouble to really shine a spotlight on everything that comes in the door. They keep their Facebook content fresh. Michael makes a lot of appearances at guitar shows, and he keeps a close relationship with his builders. That's what I mean by "aggressive." I didn't mean like a used car salesman, so I hope it didnt' come across that way. I'm actually very impressed by how they market guitars and think they do a great job.

I've always imagined that they are in a very expensive neighborhood. Now I know!
I live way up north east, on the other side of the tracks and it's incredibly expensive round here ! All London property prices are just off the scale.
I may have to go there some day,(I've never seen a Froggy Bottom).
I think Michael sets the standard for how to dress higher than I'm used to, so probably ditch my zippy leather biker jkt and go as preppie as I can muster....
I am just afraid that a visit there might end up expensive for ME !

EDIT: Mmmmm... maybe if I buy 20 quid's worth of shares I'll get a huge discount on the goodies ?!

Last edited by Long Jon; 11-24-2016 at 06:48 PM. Reason: Added some wishful thinking.
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Old 11-24-2016, 07:00 PM
ukejon ukejon is offline
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Can't really comment on the business plan (I'm an Art Historian!) but I've been to TNAG and also have benefitted from Michael's generous friendship and advice. Top tier guy and the best guitar shop I've ever visited. Certainly wish them all the best.
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  #15  
Old 11-26-2016, 06:58 AM
steveh steveh is offline
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I've just looked at the TNAG vid just put up on the 'tube.

Very well done but there is no description at all regarding what it is the "investor" gets back. I think that's a serious omission when 99.9% of their audience will not be "business people" but guitarists, likely unfamiliar with thsi sort of thing.

I've used similar schemes twice: Once to fund an Allan Holdsworth album that I was sent a copy of subsequently in return for my upfront investment. The second time a friemd was putting together a copy of a photography book and when done, I got a copy.

I don't have any feel for what the investor gets here? I did go to their Crowdfunding page in order to glean more but it required personal details etc. for access to the full scheme. Yeah. Right. Goodbye. I'll give them details when I'm ready to invest, not just to find out what the scheme is all about.

Perhaps Michael will chip in here?
He needs to.

Cheers,
Steve
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