One of the leading factors if not THE leading factor is that electric guitar sales are and have been dropping. All gear related to electric guitars follows and because GC is so heavily invested in that segment, there is no easy way out.
The music culture and landscape has changed in many ways just in the last ten years. Despite optimism from some folks in the business, I think generally speaking, the guitar sales will continue to fall off and that includes acoustics though at a lesser rate. In my mind, the market just isn't going to be there. The boomers are in the rear view mirror and the bubble seems to have burst.
Hope I'm dreadfully wrong.
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Martin D18
Gibson J45
Gibson J15
Fender Copperburst Telecaster
Squier CV 50 Stratocaster
Squier CV 50 Telecaster
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