I don't think of it as greedy.
I think authors signing their books is publicity for them to sell more books.
If stars give them away at an event, the event should pay them for their time, which essentially means they are being paid for their autographs.
I think these people live off their celebrity and they make money because people want to be fans. So, selling autographs is just another way to make money. I don't begrudge that of them.
That said, I do not value autographs and would never pay for one.
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