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Old 04-06-2011, 07:47 PM
Alexrkstr Alexrkstr is offline
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Location: Chicago, IL
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Quote:
Originally Posted by EverythingMusic View Post
Well, they do compete, just not under the Fender name. Fender also owns Guild, and Gretsch. Other brands include Jackson, Charvell, and EVH.

Now KMC (Kaman) was already an empire before being purchased by Fender. They own Toca, Takamine, Genz-Benz, Gibraltar, Becker, and Hammer Guitars.

Other facts include, Martin helped Taylor get started and Taylor helped Breedlove get going.
Interesting, what do you think their strategy is? In order for Fender to get profits from both without cannibalizing their sales they have to differentiate the guitars quite a bit. Hence, I think Guild will not try to cut into the Taylor niche or vice versa.

Thoughts?
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