The pickup sounds awful:
https://www.youtube.com/watch?v=nV7FgZh4UQY
The sound in the video epitomizes the unpleasantly shrill sound of under-saddle piezo pickups. IMO, a floating magnetic pickup and/or a microphone is a much more appropriate choice for amplifying an archtop.
I wonder if it's available without the pickup and the giant battery hole in the side?