Bravo D'Addario. They get it. Clearly they sound like a company who understands the importance in retaining good customers in a very competitive marketplace.
Years ago when I worked in a direct marketing company the CEO constantly drilled into everyone's heads that it is 10 times harder to acquire a new good customer than it is to retain one, so do everything in your power to retain your customers.
Over the years I've heard the same thing from other very successful sales people and execs who see themselves first and foremost as customer advocates.
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