I admit back when I first started playing 40+ years ago, I was lusting for bling. I thought the D-45 was the best looking guitar in the world. (Still very pretty)
But as I matured, learned more about guitars and began to find "my tone"... A little bling goes a long way.
While appearance does still catch my eye, it's my first strum that really tells me what I'm holding.
All that said, pretty wood is still pretty wood. Take the Alvarez Artwood series for example.