Tone.
Ease of playability.
Fit and finish.
Get to a guitar store and play as many guitars as you can.
Play the expensive ones.....Taylors, Gibsons, Martins, etc.
Get a feel for what they are.
Then go out and find/play the least expensive guitars you can find.
There are lots of great "relatively inexpensive" guitars out there, especially built overseas. Brands like Blueridge, Eastman, Masterbuilt. Generally though, they will still run you more than your stated price range.
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"Use what talents you possess; the woods would be very silent if no birds sang except those that sang best."
Henry Van Dyke
"It is in the world of slow time that truth and art are found as one"
Norman Maclean,
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