I think the new J35 is a great guitar!
having played 3 different J35 guitars- including the one I own- I would have to disagree with powerpopper- in that they were ALL louder than the J45s in the room... though not as warm sounding.
believe me- the J35 fires on all cylinders and can be very loud- could even be considered a bit harsh at first.
BUT- you have to really embrace the beast- for me that meant tuning the guitar down a half step and installing a bone saddle- also choice of strings is critical.
after these simple adjustments- I have to say I am amazed how crazy good the J35 is- and it has a voice not like anything else I have heard.
yes- I love my J35!
madhat.