I don't understand how people would see the brand being cheapened just because there is line if guitars being built in china. It's quite obvious that the guitar was made in china by looking at the label. Many other premium us brands have guitars built in the far east and Mexico, but that hadn't lowered the value of the us built ones has it? Fender Mexican and far east models are very good, but the us made ones will always be the ones people aspire to.
If anything I would have thought it would strengthen the brand, because it's giving the opportunity for more people to own the brand that may have not considered it before. I now know that I can get my hands on a great quality guitar with good history at a good price, that I don't have to be overly worried about, but when I can afford to move up to a us model, I know that the quality should be even better than the Chinese one, and therefore I'd be prepared to pay that bit more for it.
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