It's going to take time and exposure for these guitars to catch on. I've only seen them in the flesh once and never had the chance to play one. And I spend a LOT of time in guitar shops!
So if you go into a shop.... One Acoustic Guitar looks like another to the average person. Guitar nuts like us excepted.
A Taylor Dreadnaught looks like a Martin, looks like Yamaha - you're more inclined to pick one on sound, feel and tone. Taylor wins
Point being, the familure shapes of acoustic guitars are not copyrighted property.
Electric? A Les Paul is a Les Paul and IMHO it's a thing of beauty.
Same with a Tele or a Strat. But you can't just build a better Strat - Fender owns that shape!
PRS has taken YEARS to become known. Taylor may make it but it will take time.
One comment - "cutting down others doesn't make you taller".