Sadly, 70's Martins aren't considered to be collectible and are often shunned, as the 70's were considered to be a 'dark period' for Martin. That's not to say there aren't great 70's guitars out there, but the problem is that the sellers think that every one is 'vintage' when the reality is that the value of these guitars is pretty low.
Unless this one blows your hair back, you may be better off getting a new 18 with the warranty, no finish issues, and no other skeletons in the closet. As for valuation, I would start at 1/2 of list price and work downward for any issues or upward for killer tone. Of course, the pawn shop probably didn't pay more than a third of what they're asking for it, so that's something to consider when negotiating.
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