Quote:
Originally Posted by TokyoNeko
The whole point of marketing is to maximize the value proposition to make the product look as attractive as possible, for the sole purpose to sell as much as possible. You accentuate what you feel are the strong points and hide negatives. ANY competent marketer should do that.
At the end of the day, the quality of the new guitars will speak for itself in the long run. But if you don't drum up interest at launch, you've sabotaged the product from the get-go. I'm guessing Taylor didn't spend all the money and resources on the new design to accompany it with a meek, unexciting product launch.
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I don't think anyone doubts that the Taylor marketing team is good at what they do. They hit a home run with the market. So much so that they have BIG shoes to fill now.
Again, it's kind of like Ford promising better fuel economy from an F-150 due to an aluminum body. Funny thing, is my Chevy Silverado averages 2.5 mpg better than my buddies F-150
