Another fan of the 720!
When I was shopping, the 720 got me looking at their lineup too. The one I picked up was fresh out of the box and still untagged. My first impression was that it was probably a $500-600 guitar. My jaw dropped when I found out the real price! I ended up buying an LL16, but I'm a fan of the dreadnought sound over an OM size. It handles fingerpicking quite well, and has plenty of headroom for flatpicking as well. By all means try one if you can, they are wonderful guitars for the money. A Colosi bone saddle gets my highest recommendation in these, as it really enhances the definition and clarity and gives it more sparkle. I went ahead and got the bone bridge pins at the same time. The bag, if it is the same as mine, is really nice. Form fitted high density foam with soft plush lining, and a generous outside pocket that will hold a few full size music books.