Really? I've notice that some prices are exactly the same (due to MAP), but I've also gotten some good deals on Reverb on new gear. I don't think that I've ever seen new items for more than the big box stores to their websites. The only exception to this that I've seen is listings from overseas sellers which I would expect.
For used or unique items it's a great place I think. I've found things I couldn't find in other places.
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