Quote:
Originally Posted by BT55
+1 for this thoughtful reply. Taylor is a company. Any successful company markets their products to increase sales and increase profitability. When companies spend money on R&D and create a successful product or upgrade it would be malpractice to not advertise and promote the product. #stopthehating
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I know. I have been a marketing professional for over 15 years for instruments worth a thousand times the price of an average Taylor guitar. My post is not about doing Marketing or not, it's about the
way Taylor does their Marketing. Marketing should not be inventing BS stories to make customers spend money on cooked air only. Particularly for a quality product like a Taylor guitar, marketing should be about educating customers, and creating awareness of the true and genuine value of the Taylor proposition.