Quote:
Originally Posted by topographic
My guess is that these strings are marketed for people who have the financial means to own several $3000.00 Martins and who don't even think twice about buying another one if they see one they like---and there are a lot of people like that all across the fruited plain.  I doubt if Martin is targeting the 22 year-olds who mostly play open mics. For a lot of people, $40 for these strings---assuming that they are as good as predicted---is pocket change. |
Another target market may be people who don't frequent internet forums who play guitar but don't like to/don't know how to/don't want to change strings. If you're just a weekend player these strings could last for YEARS according to some of the reviews from beta testers.
Instead of picking up your guitar after an extended period of not playing and the strings being dead, they'll still sound brand new. (Of course I've never tried them but based upon reports from people who have, of course).