Quote:
Originally Posted by Dru Edwards
(Post 4089325)
...A little history. Epiphone used to be a big name and produce high quality guitars that rivaled Gibson. Gibson acquired them in 1957 and used the Epi name to produce the economy line of guitars...
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Right on the first count, but the Kalamazoo Epiphones were
easily the equal of the Gibson line -
and in some cases arguably superior. The initial acquisition occurred as a result of Gibson's loss/destruction of their double bass tooling during World War II; when Ted McCarty bought Epiphone from Orphie Stathopoulo in 1957 for $20,000, he assumed he was simply buying the bass tooling and work-in-progress. What he received was the whole nine yards - guitars, amplifiers, basses, bodies/necks-in-white, and all necessary components - such that he approached Maurice Berlin (head of CMI) and proposed restarting Epiphone as a full-line operation to be offered as an exclusive to dealers in "protected" Gibson territories. In the wake of what was then perceived as a debacle, when the korina instruments (Flying V, Explorer, and the apocryphal Moderne) tanked in the marketplace, Epiphone also served as Gibson's skunkworks, producing instruments deemed insufficiently mainstream (
e.g., the Professional guitar/amp combo, Al Caiola Standard/Custom, Emperor Thinline, Howard Roberts, Excellente acoustic) to include in the Gibson line; Epiphones were also the first instruments to receive mini-humbuckers - designed to vaguely mimic the appearance of early/mid-50's New York Epi pickups - which would eventually find their way to a number of highly successful Gibson models...
As regards "economy," FYI several Epiphones were in fact priced
higher than their Gibson counterparts, often possessing unique and idiosyncratic features that made them desirable in their own right (a small cadre of savvy jazz soloists prefer Epiphone hollow-bodies for their deeper cutaways): the Sheraton came in above the Gibson ES-355 (in spite of the former's mono-only wiring), and the aforermentioned Emperor Thinline (made in
extremely small numbers and most often associated with Carl Perkins) listed at over $1K when it was discontinued in 1964 - only the Gibson Super 400CES and Gretsch White Falcon Project-o-Sonic were comparable in price or prestige. When the guitar boom went bust in the late-60's Epiphone production was moved to Japan, and except for a few limited-production model runs Epis have been made by a number of Pac-Rim companies ever since. FWIW I've owned examples from all three eras - New York, Kalamazoo, and Pac-Rim - and played countless others in the last 50+ years; while certain production is to be avoided - 1955-57 (the last of the New Yorkers, and so bad that Gibson destroyed most of the work-in-progress rather than risk their reputation) and 1970-80 (the first wave of MIJ production, and their present rarity in the used market attests to their unpopularity even in their day) - they've always been among the best-constructed instruments in their respective price brackets, and in that regard they've succeeded in keeping the tradition alive in their current lineup...